SkillSoft Sponsored Aberdeen Report Shows Critical Link Between Employee Engagement and Productivity, Business Value
“Employee engagement is something world-class organizations need to be
effective at in today’s competitive environment,” said Aberdeen Analyst
Beyond Satisfaction: Engaging Employees to Retain Customers, found that one of the key actions that companies can take to drive higher levels of engagement is to improve leadership skills of frontline managers. In fact, over half of Best-In-Class organizations provide training and tools to managers to help them better engage employees, and nearly all of the rest (45%) are planning to extend this type of training in the future. The report also found that two programs – onboarding (conducted when employees start working) and development plans (agreed to by manager and employee) – are critical to building high levels of engagement. Onboarding ensures that employees are aligned with the organizational mission and priorities from their earliest days, and development plans ensure that employees and managers remain in alignment when it comes to their role in achieving organizational success.
“This study is important because it highlights the need to develop
strong leadership skills at all levels in the organization, not just in
the corner office,” said
An earlier Aberdeen study (The 2009 HR Executive’s Agenda) found
that employee engagement was the top HR strategy being pursued by
organizations in 2009. The reason most cited for this focus on
engagement is the need to ensure workforce productivity and employee
performance during a period of economic uncertainty. But the benefits of
engagement go even further, as leading organizations with effective
employee engagement strategies are seeing a 22 percent year-over-year
improvement in customer satisfaction and loyalty, the study notes. With
effective programs in place such as onboarding and manager training,
organizations have the building blocks they need to succeed at employee
To obtain a complimentary copy of the report, please visit:
The in-depth study, which includes insights from approximately 450 organizations, finds that employee engagement was most critical to three areas: workforce productivity, employee retention, and the quality of goods/services it produces. The study also showed that when managers and employees agree to performance goals, put in place development plans and provide consistent feedback on their progress, that the organization benefits in many ways, including greater customer satisfaction.
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