Learning and Development Report identifies current needs and challenges of APAC business decision makers and learners
26 November 2013
Organizations and learners across Asia Pacific are embracing elearning as a valuable tool to achieve business goals. Skillsoft has published a report on Learning and Development (L&D) Trends in Asia Pacific that identifies three areas to help decision makers tackle current needs and challenges, and ultimately helps find the right balance between learning costs, learner needs and measurable business impact.
Titled "Learning and Development Trends in Asia Pacific", Skillsoft surveyed 250 learners and decision-makers across more than 150 businesses and 20 industry sectors. The key findings of the report revealed three areas that decision makers should focus on:
Driving learner engagement. Alongside generating business impact from talent development, organizations should also strive to continually improve learner engagement – a key factor that impacts work performance and talent retention.
The study found 46% of learners indicated time constraints as the most pressing learning challenge.
To cater to the diverse needs of learners, organizations can explore a blend of classroom training and elearning options. 64% of learners acknowledged the benefits of individual learning approaches; the good news is 87% of organizations in Asia Pacific provide learners with both classroom training and elearning.
The high adoption rate of technology in Asia Pacific also signifies a change in delivery channels for learning content that needs to be addressed. The report found that 82% of learners preferred to access learning materials on their mobile devices, yet only 44% of organizations offer learning resources on mobile platforms.
Making budgets work. An organization's learning strategy is closely aligned with its business strategy and the pressure is on for decision makers to justify learning investments through delivering impactful business results. The study showed that for 18% of decision makers, budget constraints, high costs and limited resources are the most pressing challenge. As companies face mounting budget pressures, it will benefit decision makers to make investments in elearning, which can deliver more cost effective, comprehensive and diverse learning resources. Findings of the report showed that 69% of learners who had access to elearning within their organization were satisfied with the range and diversity of resources available to them, while only 16% of learners without elearning resources reported the same sentiments.
More than half (51%) of the organizations in developed markets spend US$900 or more per learner annually and, in comparison, organizations in emerging markets spend US$200 or less per learner. However, the increasing demand for learning solutions and services from learners and businesses is apparent in emerging markets as budgets over the past two years have risen by 11-25% in 62% of organizations. Conversely, budgets in developed markets decreased by the same degree (11-25%) for 29% of organizations over the same period.
Evaluating impact and effectiveness of learning programs. The report also found that decision makers want training programs to have direct impact on performance – survey results indicated that decision makers in Asia Pacific currently rank "improved performance by employee" as a more important metric than "employee satisfaction".
As elearning rises, companies need to audit their evaluation methods to ensure that their learning methods are delivering the right return on investment. While the evaluation of learning takes place in 70% of surveyed organizations across Asia Pacific, slightly over a third (36%) go beyond the procedure of measuring by actively making adjustments to their learning programs. Organizations need to translate their learners' feedback into insights and actions that positively impact work performance.
"The report has shown that both decision makers and learners are keen for more learning opportunities, and the elearning market is set to grow," said Glenn Nott, Vice President and Managing Director, Asia Pacific, Skillsoft. "Decision makers need to evaluate their learning programs to ensure learner engagement remains high, budgets are suited to the diverse needs of learners, and learning investments are clearly aligned with strategic business goals. Skillsoft is poised to meet the needs of both decision makers and learners with our comprehensive suite of cloud-based learning solutions."
About the Report
12 markets across the Asia Pacific region are represented in the study: Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Thailand, and Vietnam. For the purpose of this study some markets are classified as developed (Australia, Hong Kong, New Zealand, Singapore, and South Korea) and others are considered emerging (China, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam).
The survey also includes data from more than 300 businesses and organizations across 20 industry sectors in Asia Pacific, with IT/technical services and education/training services representing 42% of the sample.
To view the full insights, download your complimentary copy of the report here.