Two thirds of ANZ organisations have adopted or plan to adopt mobile learning
Sydney, Australia: August 19, 2015 – New research released today by Skillsoft, a global leader in learning and talent management, found that mobile learning enhances employee efficiency, improves business results and reduces staff turnover. The research forms part of a report titled ‘The State of Mobile Learning in Australia and New Zealand', launched at the annual Perspectives Australia & New Zealand conference.
|Top 3 benefits of mobile learning|
|For Organisations||For Individuals|
|1. Enhancement in employee efficiency||70%||1. Improvement in working efficiency||75%|
|2. Improvement in business results||52%||2. Acquisition of new knowledge and skill sets||70%|
|3. Reduction in turnover rate||15%||3. Greater work satisfaction||55%|
Skillsoft surveyed 545 Decision Makers (senior management and human resource professionals) and Learners (employees participating in learning programs) in Asia Pacific to find that mobile learning is still in its infancy in Australia and New Zealand (ANZ), but is set for rapid growth. Only one third of ANZ organisations have adopted mobile learning so far, but another 38% plan to adopt it. The key management reasons for adopting mobile learning are to enhance the accessibility of learning resources (80%) and create a continuous learning environment (73%).
|Has your organisation adopted mobile learning?|
|No, but planning to||38%|
|No plans to adopt||26%|
Mismatch between users and decision makers hinders participation
Despite the enthusiasm ANZ organisations have for mobile learning, the Skillsoft research shows a clear mismatch between what learners want and what organisations are providing. For example, users said that they would prefer training for relevant software and tools, leadership development, and new hire orientation, while organisations have prioritised content on compliance and company products and solutions.
|Top 3 types of mobile learning content|
|Content currently being taught||Content preferred by learners|
|1. Compliance (e.g. company regulations and standards)||42%||1. Training on relevant software and tools (e.g. Microsoft Office suite, application software)||56%|
|2. Training on the company's products and solutions||34%||2. Leadership Development and Training||55%|
|3. Leadership Development and Training||32%||3. New hire orientation (e.g. induction videos)||51%|
Rosie Cairnes, Regional Director, Australia & New Zealand of Skillsoft said, "This mismatch between providers and users leads to low participation rates, with only 60% of employees within organisations that have mobile learning using it. However, the research shows that those users that participate in the development and planning of the mobile learning program are more likely to participate.
"It's not just the type of content that is important. ANZ users want mobile learning modules to be reasonably short, with 87% of respondents stating content should be no longer than one hour. They also want their content to be interactive and highly visual. The trend towards short, interactive content mimics general trends in content consumption and highlights some of the implementation challenges facing organisations.
"Organisations are finding it difficult to balance the demand for dynamic content formats against compliance restrictions, or the efficiency of implementing existing content against the need to create mobile-friendly content. Finding the right balance between users demands and business needs is hard but important for success," Ms Cairnes said.
Collaboration with IT imperative for successful implementation
"The implementation of mobile learning must see HR and L&D staff working much closer with IT," Ms Cairnes said. "For example, device support is extremely important in creating a successful mobile learning program, as the content must be available on the devices that learners regularly use."
The Skillsoft research found that users overwhelmingly want to access content on smartphones and tablets, but organisations are more focused on supporting laptops. Only 59% of organisations with mobile learning support smartphones while 70% supports tablets. The driving factors for device support selection are the degree of IT support for the device (57%) as well as ease of use (73%).
"Many of the key concerns or roadblocks for mobile learning are IT related – network issues, infrastructure problems and information security – highlighting the need for HR and L&D to work closely with the IT department to overcome these roadblocks for a successful mobile learning program," Ms Cairnes said.
|Top 5 concerns / roadblocks for adopting mobile learning|
|For organisations that have|
adopted mobile learning
|For organisations that intend|
to adopt mobile learning
|For organisations that do not plan|
to adopt mobile learning
|1. Network issues||48%||1. Network issues||46%||1. Additional operating costs||65%|
|2. Infrastructure problems||36%||2. Concerns about network security||46%||2. Information security issues||57%|
|3. Ability to track and report on mobile learning usage and effectiveness||36%||3. Accessibility to mobile devices||43%||3. Infrastructure problems||48%|
|4. Information security issues||32%||4. Lack of perceived value of mobile learning||41%||4. Accessibility to mobile devices||43%|
To see the full research results, please download ‘The State of Mobile Learning in Australia and New Zealand' research report here.
- ENDS -
About the report
In April 2015, Skillsoft conducted an online survey of senior managers and key decision makers in charge of department budgets and learning/training in organisations. It also surveyed Learners who have access to learning programs within their organisations. Skillsoft collected 545 responses from Decision Makers (senior management and human resource professionals) and Learners (employees participating in learning programs) across 16 countries in the Asia Pacific region. For Australia and New Zealand, 169 responses were collected, of which 46% came from Decision Makers and 53% from Learners.About Skillsoft
Skillsoft is a pioneer in the fields of learning and talent management with a long history of innovation. Skillsoft provides cloud-based learning solutions for its customers worldwide, ranging from global enterprises, government, and education to mid-sized and small businesses. Skillsoft's customer support teams draw on a wealth of in-house experience, flexible delivery platforms and a comprehensive learning e-library to develop off-the-shelf and custom learning programs tailored to cost-effectively meet customer needs. Skillsoft's courses, books and videos have been developed by industry leading learning experts to ensure that they maximize business skills, performance, and talent development.
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