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Skillsoft's 2015 Research Report Reveals Strong Growth Potential for Mobile Learning in Asia Pacific

Organizations must evolve training programs to keep up with technology and the learning needs of an ever-increasing mobile workforce

Singapore, August 19, 2015 Skillsoft, a global leader in learning and talent management, today released its research report, The State of Mobile Learning in Asia Pacific. The report highlights key insights into the availability of and preferences for mobile learning, as well as challenges and concerns which impact the implementation of mobile learning in Asia Pacific organizations.

The State of Mobile Learning in Asia Pacific: How mobile is shaping cloud-based learning reveals gaps in the learning and development landscape in the region and identifies ways in which organizations can utilize mobile learning to address these challenges. The regional study collected 545 responses from decision makers (individuals who manage a budget within an organization for Human Resources or Learning & Development) and learners (individuals who do not manage Human Resources or Learning & Development budgets and receive training in any form) across 16 countries in Asia Pacific .

"Skillsoft's report indicates that there is strong growth for mobile learning in Asia Pacific, with two thirds of decision makers having already adopted or having plans to adopt mobile learning," said Glenn Nott, Vice President and General Manager, Asia Pacific, Skillsoft. "With the uptake of Bring Your Own Device (BYOD) in 72 percent of organizations in the region, there is an enormous opportunity to adapt, shape and align mobile learning programs to learners' needs and organizational goals."

One key finding revealed that learners prefer to be involved in the development and design of programs created for them, with 63 percent of the respondents who are adopters and users indicating that they have been involved in some aspect of mobile learning development or planning. Organizations should consult their learners in the program planning process to ensure that learning is targeted, relevant, and engaging, while aligned with business objectives.

Respondents who currently have access to mobile learning believe that the benefits outweigh the costs. The top benefit cited by more than three-quarters of both decision makers and learners was an improvement in efficiency at both the organizational and personal level. Investments in mobile learning proved to yield tangible returns, with improvement in business results ranked as the second most common organizational benefit after adopting mobile learning.

According to the report, topics that have the most unmet demand were skills training and best practices for enhancing productivity. Leadership development and training topped the list of desired mobile learning content that employees (55 percent of users and potential users) want access to on mobile devices but only one-third of organizations surveyed currently offer training on Leadership. Organizations must shift their focus to leadership development and training of current employees across all levels in order to build an internal leadership pipeline.

Mobile users want a full, rich learning experience on-the-go, and on devices that are easy to use and empower them to be more productive and efficient. Skillsoft's study identified that interactive and visual formats are most effective for mobile learning (indicated by 64 percent of the users and potential users) and that 66 percent of such users desired learning that can be assessed on demand and in sessions lasting not more than an hour. Additionally, smartphones were ranked as the most preferred device with "ease of use" being the most common factor for mobile learning device selection.

Organizations that have yet to adopt mobile learning as part of their learning program cited additional operating costs (56 percent), security and infrastructure concerns as key inhibitors.

"Organizations must consider the hidden cost of inaction. The cost benefits of making learning more accessible to the workforce, which drive increased productivity, efficiency and build a competitive edge, outweigh the inhibiting concerns," Mr Nott said.

The report indicates that out of all the respondents who have access to mobile learning, more than half (57 percent) believe that mobile learning makes learning resources more accessible, and 46 percent of respondents believe that mobile learning is a good mechanism to infuse learning into employees' daily workflow.

The report findings demonstrate how organizations have the opportunity to transform the way they deliver talent development through content, formats and session lengths that resonates with and engages their learners, resulting in a greater return on investment and proves that organizations that leverage mobile learning successfully achieve greater employee and organizational effectiveness and business impact.

About the Report

Few global studies have provided insights into the Asia Pacific landscape when it comes to mobile learning trends. The report seeks to better identify and understand the availability of and preferences for mobile learning and the concerns and challenges that impact the implementation of mobile learning in organizations.

Over 545 decision makers and learners from 16 countries in the Asia Pacific region were surveyed. This study collected responses from Senior Managers and key Decision Makers in charge of department budgets and learning/training in organizations across the Asia Pacific region. The study also surveyed Learners who have access to learning programs within their organization to gain a broader perspective on views and applications of learning, and specifically, mobile learning. Decision Makers and Learners were then further classified depending on whether their organizations had adopted mobile learning, intended to implement mobile learning, or did not have plans to launch mobile learning.

The research report can be downloaded here.

About Skillsoft

Skillsoft is a pioneer in the fields of learning and talent management with a long history of innovation. Skillsoft provides cloud-based learning solutions for its customers worldwide, ranging from global enterprises, government, and education to mid-sized and small businesses. Skillsoft's customer support teams draw on a wealth of in-house experience, flexible delivery platforms and a comprehensive learning e-library to develop off-the-shelf and custom learning programs tailored to cost-effectively meet customer needs. Skillsoft's courses, books and videos have been developed by industry leading learning experts to ensure that they maximize business skills, performance, and talent development.

Skillsoft, the Skillsoft logo, Skillport, SkillChoice, Books24x7, and learning-centric Talent Expansion are a partial listing of the trademarks or registered trademarks of Skillsoft Ireland Limited in the United States and certain other countries. All other trademarks are the property of their respective owners.

Media Contact:

Audrey Lim
Waggener Edstrom
+65 6876 4664
audreyl@waggeneredstrom.com