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Using Customer Knowledge to Advance Sales


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Successful sales professionals value knowledge and seek to use it in collaborative relationships with their customers. This Challenge Series exercise explores how to acquire customer information and knowledge and transform it into insights and solutions that are of genuine value to your customers. The learner plays the role of an account manager in a loyalty software company.

Target Audience
Experienced sales professionals who wish to improve their ability to acquire and use customer knowledge

Expected Duration (hours)
0.2

Lesson Objectives

Using Customer Knowledge to Advance Sales

  • Objective Text
  • Course Number:
    _pc_ch_sach006