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Turning Potential Customers into Allies


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Sales professionals must be adept at generating interest and helping customers see potential. But whose responsibility is it to maintain interest? This Challenge Series exercise explores how sales professionals can enlist and equip their customers as allies in a collaborative approach to foster interest and ultimately implement solutions. The learner plays the role of a sales representative for a software company specializing in retail grocery systems.

Target Audience
Experienced sales professionals who wish to improve their ability to generate interest in solutions and gain customers as allies

Expected Duration (hours)
0.2

Lesson Objectives

Turning Potential Customers into Allies

  • Objective Text
  • Course Number:
    _pc_ch_sach008