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Aligning Your Business Case to Customer Priorities


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Winning a sale often requires more than providing the superior product or service. Effective sales professionals know they must align their products and services with their customers' business needs. This means building a business case that addresses strategic, operational, and financial priorities. This Challenge Series product examines methods for aligning a business case with a client's priorities. You'll assume the role of a sales representative for a marketing data software provider.

Target Audience
Experienced sales professionals who wish to improve their ability to align their business case to customer priorities

Expected Duration (hours)
0.2

Lesson Objectives

Aligning Your Business Case to Customer Priorities

  • Objective Text
  • Course Number:
    _pc_ch_sach018