Course Details

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Fundamentals of Business Storytelling


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number
Expertise Level



Overview/Description
Storytelling has long been how humans communicate meaningful information to each other. In this course, you'll learn about the elements of an effective story and audience and strategies for crafting and presenting a business story.

Target Audience
Anyone who wants to learn how to communicate business information effectively through storytelling

Prerequisites
none

Expected Duration (hours)
0.5

Lesson Objectives

Fundamentals of Business Storytelling

  • describe the benefits of transmitting information via storytelling
  • recall the elements of an effective business storytelling effort
  • create a connection with your audience to increase the impact of your storytelling
  • recognize key strategies for the initial stages of planning a story
  • recall strategies for outlining the beginning, middle, and end of a story
  • describe strategies for effectively drafting and presenting a business story
  • list basic story structures and delivery mediums
  • recognize strategies for developing and delivering business stories
  • reflect on what you've learned
  • Course Number:
    acm_17_a01_bs_enus

    Expertise Level
    Everyone