Course Details

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Writing Skills for Public Relations


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number


Overview/Description
Writing is an essential skill and responsibility for all public relations professionals. Good writing is often time consuming and doesn't always come easy. In this course you'll learn how to develop your key message, create and distribute attention-grabbing press and social media releases, and manage an engaging social media campaign.

Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills

Prerequisites
None

Expected Duration (hours)
0.3

Lesson Objectives

Writing Skills for Public Relations

  • identify the characteristics of a compelling key message
  • recognize how to write a press release that gets the attention of your intended audience
  • recognize best practices for distributing a press release
  • identify key characteristics of quality social media releases
  • recognize ways to build engaging social media into your public relations campaign
  • Course Number:
    amk_01_a02_bs_enus