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Reaching Customers Digitally


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number


Overview/Description
Every company knows there is no future without digital marketing. In this course, you'll learn about marketing communication strategies, the digital marketing funnel, digital marketing planning, and the role of social media in marketing.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

Reaching Customers Digitally

  • recognize types of marketing communication in action
  • recall the importance of the zero moment of truth in digital marketing
  • recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
  • recall the steps in a digital marketing planning effort
  • recall the benefits and concerns related to social media marketing
  • recognize the value of various types of social media in a digital marketing strategy
  • use digital marketing within your organization
  • Course Number:
    amk_02_a01_bs_enus