Course Details

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Helping Customers Find You


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number


Overview/Description
Search engine marketing (SEM) is the most powerful promotional tool available, eclipsing traditional advertising. In this course, you'll learn about paid and organic SEM tactics that can help bump your site to the top of search results.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

Helping Customers Find You

  • recognize the urgency and relevance of search marketing for your business
  • analyze elements of a web page for their impact on search engine optimization
  • identify the SEO impact of the formatting, headline, and keyword elements of a web page
  • recognize offsite SEO methods that enhance your SEO ranking
  • recognize how to capitalize on search engine advertising strategies
  • recognize SEO strategies and techniques
  • Course Number:
    amk_02_a02_bs_enus