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Identifying and Managing Customer Expectations


Overview/Description
Target Audience
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Understanding your customers' expectations and behaviors is essential to implementing a successful customer-focused service approach. But how do you get to the core of what your customers truly value? This course explores what customers value from a service perspective and how to identify their needs and expectations. It also examines how you can use customer relationship management tools to help identify and manage customer expectations in order to maintain competitive advantage.

Target Audience
Managers and leaders who want to develop their skills for approaching and implementing customer-focused service strategies

Expected Duration (hours)
1.0

Lesson Objectives

Identifying and Managing Customer Expectations

  • match ways of getting feedback from customers to when it's appropriate to use each technique
  • apply the steps involved in exploring customers' needs in a given scenario
  • recognize how CRM helps you manage customer expectations
  • Course Number:
    cust_10_a01_bs_enus