Course Details

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Social Networking Services, Strategy, and Management


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Familiarity with features many common social networking services provide, and how they can be leveraged is paramount to a successful Internet business presence. In this course, you will learn about popular social networking services and what they have to offer from a business context. You'll also learn about defining a social networking strategy and managing a social networking presence.

Target Audience
Individuals currently using, or planning to use, social networking services in a business context

Prerequisites
None

Expected Duration (hours)
1.0

Lesson Objectives

Social Networking Services, Strategy, and Management

  • start the course
  • choose social networking services for business purposes
  • recognize and work with common social networking features in Facebook and Twitter
  • identify and use common social networking features in Google+ and LinkedIn
  • recognize and work with common social networking features in Pinterest and Tumblr
  • identify and use common social networking features in Vine, Instagram, and Flickr
  • recognize and work with common social networking features in YouTube, Periscope, and Meerkat
  • define a basic social networking strategy
  • select a social networking service based on business requirements
  • identify best practices for business promotion through social networking
  • describe best business practices for social networking community management
  • compare common social networking management tools
  • work with social networking features of popular social networking services
  • Course Number:
    ds_gmsn_a02_dt_enus