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Google Conversions and Tags


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Google Analytics are applicable to both web sites as well as mobile applications. Using Google's Tag Manager allows you to efficiently manage tags across your online presence without consuming valuable IT department time. This course demonstrates using Google Tag Manager to update tags in your online assets. You will also learn how to implement Google Analytics in your mobile app.

Target Audience
Any individual wanting to improve the performance of their online commercial activities and for those wanting to prepare for the Google Analytics Individual Qualification (IQ) exam

Prerequisites
None

Expected Duration (hours)
0.7

Lesson Objectives

Google Conversions and Tags

  • start the course
  • visualize how viewers are arriving at your goals
  • identify how your site's e-commerce components are performing
  • visualize how prior activity has aided sales and conversions
  • identify how to improve your return on advertising spending
  • describe the features and utility of Google Tag Manager
  • configure Tag Manager accounts for your needs
  • add tag manager support to a web site
  • describe components and concepts in Tag Manager
  • set up and use the analytics SDK in your app
  • set up and use Google Tag Manager to track app usage
  • add tag manager support to a website
  • Course Number:
    ds_goan_a03_dt_enus