Course Details

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Managing Your Reputation Through Content Marketing and Online PR


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number



Overview/Description
Everything the customer discovers about your brand before entering your digital services is the focus of your organization's reputation management efforts online. During the phase known as customer evaluation, you need to make a personalized impact on customers, all the while managing the perception of your organization across a broad landscape of social media, blogs, microblogs, communities, and other media. This course offers guidance and insider tips for building, maintaining, and monitoring an integrated online PR strategy, including advice for weathering any social media storm that threatens your brand.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.6

Lesson Objectives

Managing Your Reputation Through Content Marketing and Online PR

  • recognize how to intensify your connection with consumers
  • recognize the scope and potential of online PR
  • recognize how to generate traffic for your organization's blog
  • respond appropriately to a media crisis
  • apply strategies for managing reputation through content marketing and online
  • Course Number:
    mkt_04_a03_bs_enus