Course Details

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Digital Marketing Partnerships, Sales, and After-sales Processes


Overview/Description
Target Audience
Prerequisites
Expected Duration
Lesson Objectives
Course Number



Overview/Description
How can you get your customers – and even other organizations – to boost your impact and sales? This course explains how to forge mutually beneficial partnerships with affiliates who'll publish your interactive ads. It explores how to connect with customers and third-party sites who will serve up reviews and recommendations for future customers to view. Learn how crucial the checkout process is for success, and find out how to use voting, ratings, and reviews as powerful digital marketing tools.

Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size

Prerequisites
None

Expected Duration (hours)
0.4

Lesson Objectives

Digital Marketing Partnerships, Sales, and After-sales Processes

  • sequence the activities in a typical affiliate marketing partnership
  • select the most appropriate advertising method in a given scenario
  • recognize how to leverage votes, ratings, and reviews as part of their after sales marketing activities
  • apply techniques to develop online partnerships, boost sales, and leverage after-sales processes
  • Course Number:
    mkt_04_a04_bs_enus