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Skillsoft Off the Shelf Book Club Webinar: What's Your Positioning DNA?

Join marketing strategist and consultant, Andy Cunningham, author of Get to Aha! in a conversation with Skillsoft Chief Creative Officer Tara O'Sullivan and SVP of Skillsoft Books Mark Onisk as they discuss how to apply the ideas in Andy's latest book, Get to Aha! Discovering Your Positioning DNA and Dominate Your Competition. They will explore how determining your positioning DNA is vital to businesses who wish to align their organization with their vision and branding to achieve successful outcomes both as a business and for their workforce. This webinar is part of Skillsoft Off the Shelf, a virtual book club for modern learners.

Presenters:

Andy Cunningham, Principal and Founder, Cunningham Collective

Tara O'Sullivan, Chief Creative Officer, Skillsoft

Mark Onisk, SVP of Skillsoft Books

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