The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

  • 12h 26m 54s
  • A. G. Lafley, Ram Charan
  • Random House
  • 2008

How you can increase and sustain organic revenue and profit growth . . . whether you’re running an entire company or in your first management job.

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team have integrated innovation into everything P&G does and created new customers and new markets.

In this Audiobook

  • CHAPTER ONE: How and Why Innovation at Procter & Gamble Changed Its Game
  • CHAPTER TWO: What P&G's Innovation Transformation Means for You
  • CHAPTER THREE: The Customer Is Boss: The Foundation of Successful Innovation
  • CHAPTER FOUR: Where to Play, How to Win: How Goals and Strategies Achieve Game-Changing Innovation
  • CHAPTER FIVE: Leveraging What You Do Best: Revitalizing Core Strengths with Innovation
  • CHAPTER SIX: Organizing for Innovation: Building Enabling Structures
  • CHAPTER SEVEN: Integrating Innovation into Your Routine: From Generating Ideas to Go to Market
  • CHAPTER EIGHT: Managing the Risks of Innovation
  • CHAPTER NINE: Innovation Is a Team Sport: Courageous and Connected Culture
  • CHAPTER TEN: The New Job of the Leader: Innovation and Growth