We First: How Brands and Consumers Use Social Media To Build a Better World

  • 10h 25m 37s
  • Simon Mainwaring
  • Recorded Books, Inc.
  • 2011

A social media expert with global experience with many of the world's biggest brands—including Nike, Toyota, and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

In this Audiobook

  • 1 TRANSFORMING THE ENGINE OF CAPITALISM
  • 2 REDEFINING SELF-INTEREST FROM ME FIRST TO WE FIRST
  • 3 THE FUTURE OF PROFIT IS PURPOSE
  • 4 CREATING SUSTAINABLE CAPITALISM IN FIVE WAYS
  • 5 INSTILLING WE FIRST VALUES INTO CAPITALISM
  • 6 WHY THE WORLD NEEDS A RESPONSIBLE PRIVATE SECTOR
  • 7 HOW BRANDS BUILD THEIR BUSINESS AND A BETTER WORLD
  • 8 HOW CONSUMERS BUILD RESPONSIBLE BRANDS AND A BETTER WORLD
  • 9 HOW CONTRIBUTORY CONSUMPTION CREATES SUSTAINABLE SOCIAL CHANGE
  • 10 THE GLOBAL BRAND INITIATIVE: THE FUTURE OF THE PRIVATE SECTOR