Youtility: Why Smart Marketing Is About Help Not Hype

  • 4h 51m 36s
  • Jay Baer
  • Gildan Media
  • 2013
This audio edition provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. If you sell something, you make a customer today; but if you genuinely help someone, you create a customer for life. Read by the author.