Skillsoft Blog

Corporate Social Media ‘Do’s and Don’ts’

By Jim Zimmermann

Dosdonts Back in September, Andrew McAfee, the author of Enterprise 2.0 (Books24x7 subscribers can read the book or the book review), wrote an interesting post in his Harvard Business Review blog called “Do’s and Don’ts for Your Work’s Social Platforms”. McAfee points out that how an employee uses their company’s social networking software should be different from how they use their personal Facebook and Twitter accounts.

If used correctly, McAfee believes that a corporate social tool can “simultaneously advance your own work, make your existence and expertise better known throughout a digital community, and benefit the organization as a whole” – all things that any learning leader endeavors to provide.

McAfee goes on to provide a number of Do’s, Don’ts and “Gray areas” for users of corporate social tools:

This article spawned a fascinating conversation between McAfee and readers (there were 26 comments as of Nov 17th). The comments generated two other Do’s and one other Don’t that McAfee agreed should be added to his lists:

Additional Do’s:

  • Add value, be relevant
  • Share what works

Additional Don’t:

  • Don’t make it look like you have nothing else to do except participate in the community (unless that is your actual job).

The comments also raised the issue of “thinking before you post” and writing in a clear and understandable way. I’ll cover the importance of good writing skills and how to help employees acquire them in a future post.

Are you looking for a social tool that will fit in with your learning strategies and help facilitate McAfee’s list of Do’s? Then check out SkillSoft’s inGenius – a social learning layer that can be added to any Books24x7 account to allow sharing of recommendations, notes and comments on thousands of leading business titles.  (In the first half of 2011, inGenius will also be available for other SkillSoft products to allow social interaction around a wide range of learning assets such as courses.)

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