By Pam Boiros
In the novel Provoke, entrepreneur and “innovation provocateur” Linda Bernardi takes a frank and straight-forward approach to business and innovation in order to reveal some startling truths:
- All organizations, no matter how seemingly enlightened, react to the idea of disruption with rage, fear, denial and rejection, and
- Access to big money and the drive to build start-ups for the purpose of being acquired is destroying innovation.
Most importantly, in Provoke Linda asserts that only by creating a collaborative, global “culture of disruption,” in which provocative questions and creative destruction are nurtured and encouraged at all levels of the chain of command, can organizations maintain the innovative fire that ultimately leads to excellence. In other words, if you want to be successful, get ready to be uncomfortable.
Linda actively promotes innovative, disruptive ideas and technologies. In her role as “innovation provocateur,” Linda helps organizations break free of their comfort zone, defy conventional wisdom and shatter outdated paradigms in their quest for market-changing products, services and methods. As the creator of the Bernardi Leadership Institute, she engages with corporations around the globe as a consultant, speaker and coach, training personnel in her passionate, organic leadership theories. An active entrepreneur, technologist, educator, investor and board member, Linda is the founder and CEO of StraTerra Partners, a technology strategy consulting firm that works closely with large enterprises and technology developers to promote innovative, disruptive products, business models and strategies. Her experience and background put her in a unique position to explore and advocate for new thinking to drive disruptive innovation.