We’re pleased to bring
you a guest post by Tera Gillen, Manager of Inside Sales, Skillsoft.
By Tera Gillen
Successful programs come in all shapes and sizes but no
matter what the contract value, audience size or product(s) sold, all programs
have one thing in common — they’re evaluated by the company’s stake holders to
determine its success.
Success can be measured by metrics such as total course
completions, number of training hours fulfilled,
knowledge transferred to job role or learner feedback.
One of the challenges in implementing a training and
development initiative for the first time, is to determine what metrics to
measure and why.
Probing questions can help to ignite discussions around what
is important to the organization. This may require the client to have some
internal conversations or bring other people on board the project. Once the organization
identifies desired outcomes, Skillsoft can create a framework that allows us to
quantify the results.
Aligning communication to desired outcomes will help to
ensure a successful program. When learners and senior executives receive
messaging that echoes the expectations and value of the program, the
communication is often well received. Communications
that do not mirror the organization’s objectives will be seen as an unwelcome
When an organization has a well-defined process for
outlining success and a communication plan that supports the program goals,
client’s will typically experience a noteworthy return on investment, have a high level of user adoption and a
positive elearning experience.