Skillsoft Blog

Skillsoft® Books24x7® expands offering with HarperCollins partnership

By Pam Boiros

What do best-selling authors Geoffrey Moore, David Rock, Dan
Ariely, Jeanne C. Meister and Karie Willyerd all have in common?  They are all HarperCollins authors whose
business titles will now be available in the Skillsoft Books24x7 BusinessPro™
collection along with many other highly-regarded authors.

I am very excited for our clients because this relationship with
HarperCollins will enhance the diversity of BusinessPro with the addition of
their business titles.  This is the first
time that HarperCollins has participated in a subscription model and it will
allow them to extend their reach into the global corporate market.   We are
very excited to welcome them as the newest member of Skillsoft’s Publishing
Partner Program.

Looking at the list of “Coming Soon” titles reminds me of reading
Geoffrey Moore’s blockbuster – Crossing
the Chasm
– as part of my MBA curriculum.
It was considered so radical in relation to earlier marketing theories
and energized many classroom discussions.
But it was even more relevant for me when I joined Books24x7 during its
early start-up phase and I experienced, first-hand, the chasm between our early
adopters and the early majority.  Many of
our clients today were those early adopters who are still with us!

These are just some of the exciting titles that HarperCollins
will be contributing to the BusinessPro collection:

  • Crossing
    the Chasm
    by Geoffrey Moore
  • The Upside
    of Irrationality
    by Dan Ariely
  • Quiet
      by David  Rock
  • Reengineering
    by James Champy
  • Innovation
    and Entrepreneurship
    by Peter Drucker
  • The
    Effective Executive
    by Peter Drucker
  • Executive
    by Justin Menkes
  • The 22
    Immutable Laws of Branding
    by Al Ries
  • The
    2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s
    Employees Today
    Jeanne C. Meister and Karie Willyerd

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