If we are
software coders, we can get hypnotized by the killer hack. If we are sales
professionals, we can be entranced by the nuance of well-run client meetings.
And for project managers, it’s easy to be seduced by the latest task management
app. But remember, while the devil is in the details, the beauty is in the
result, the impact and the difference.
Don Tapscott has a marvelous illustration of
the power and importance of connecting people with ideas, without being
encumbered and distracted by the mechanism itself.
A few years
ago he was in his house when down the hall he heard his son calling out, “Dad!
Dad! Come here – you’ve got to check this out!” So Don walked down the hall to
his son’s room and found him at the computer looking at images of space and his
son is saying, “Look Dad, that’s a quasar, and that could be a black hole, and
over here are stars being born, and this light we’re looking at is millions of
years old! Isn’t that amazing!”
pleased with his son’s interest in the cosmos, and said “That’s very cool son,
where did you get these images?” And his son said, “Oh, they’re not pictures
I’m streaming live from Hubble.” At this point Don’s jaw drops, and he says to
his son, “What?! Do you understand you are harnessing the most powerful
telescopic instrument on earth? And it’s not even on earth?” To which his son
replied, “Yeah whatever Dad, but look that’s the Orion Nebula!”
our purpose here together is about connecting people with ideas. Ideas that
translate to service, and valuable innovation. Ideas that can change both our
beliefs and behaviors, which then can cascade out and change whole ecosystems
within an organization. Providing people with the confidence of ideas and
knowledge allows others to reach through our fears, find our passion and
display it through purpose.
is what we love to do, but our purpose is why the world loves you.