With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This user-friendly guide helps you determine which tools and techniques will serve you best for understanding your online audience.
Social media monitoring and metrics let you listen to what is being said about your business like never before. Whether it’s interpreting analytic dashboards, understanding what metrics mean for you, calculating your return on investment (ROI), or putting your findings to use in future social media marketing campaigns, this book contains a wealth of information. Real-world case studies demonstrating how small and large businesses are using social media metrics help to illustrate key points. Also addressed are emerging areas such as measuring mobile app metrics.
Author Leslie Poston (@leslie) is the Founder and CEO of Magnitude Media, a media and business
consultancy. She coauthored Twitter For Dummies and has written many books, magazine articles, e-books and blogs. Leslie is a frequent speaker and presenter on social media.
What do you think? How is your organization leveraging the power of social media metrics? Read this book and let us know. Skillsoft® Books24x7® BusinessPro™ subscribers can access this book with their account.
By Pam Boiros, Vice President,
Corporate Marketing, Skillsoft