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Social Media Metrics for Dummies

By Pam Boiros, Vice President,
Corporate Marketing, Skillsoft

With so many social media monitoring and measurement tools available,
it can be overwhelming to figure out which tool is right for you when it comes
to calculating the success of your social media marketing efforts. This user-friendly guide helps you determine
which tools and techniques will serve you best for understanding your online
audience.

Social media monitoring and metrics let you listen to what is being
said about your business like never before. Whether it’s interpreting analytic dashboards, understanding what metrics
mean for you, calculating your return on investment (ROI), or putting your
findings to use in future social media marketing campaigns, this book contains
a wealth of information.  Real-world case
studies demonstrating how small and large businesses are using social media
metrics help to illustrate key points. Also
addressed are emerging areas such as measuring mobile app metrics.

Author Leslie Poston (@leslie) is the Founder and CEO of Magnitude Media, a media and business
consultancy.  She coauthored Twitter For Dummies and has written many
books, magazine articles, e-books and blogs. Leslie is a frequent speaker and presenter on
social media.

What do you think? How is your organization leveraging the power of
social media metrics? Read this book and let us know. Skillsoft® Books24x7® BusinessPro subscribers can access this book with their account.

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