Skillsoft Blog

Reflecting on Your Personal Mission Statement

We are pleased to bring you a guest author blog from Annie Oswald, the Global Director of Media Publishing at FranklinCovey who manages the licensing of intellectual property, copyright requests and international publishing rights. Annie began at FranklinCovey in 1990, worked directly with Dr. Covey for 10 years and has earned the FranklinCovey Presidents Club Award seven times during her tenure.

Last month marked 25 years since Dr. Stephen R. Covey launched The 7 Habits of Highly Effective People®, introducing new paradigms and revisiting principles that have impacted the way people and organizations worldwide pursue personal and organizational effectiveness.

For 10 of the 20+ years I’ve been with FranklinCovey, I worked directly with Dr. Covey at Covey Leadership Center and what an honor it was! Dr. Covey was a human being, a fun and funny man, and I can attest that this man walked the talk; every action and every word was grounded in the principles of The 7 Habits.

One of the most profound aspects of The 7 Habits was the charge to create a personal mission statement, a central teaching of Habit 2: Begin with the End in Mind. For many of the 25 million people who have read The 7 Habits – myself included – their personal mission statements have helped to define their lives. Uncovering one’s personal mission—more a process than an event—allows each of us to align our priorities with our purpose in life.

I personally feel so strongly about mission statements and their positive influence in one’s life. As an adjunct faculty member at a local university where I teach The 7 Habits, the mission statement is the central focus of the course. Not surprisingly, many new college students lack a clear vision and their primary goal is “to get a job that will pay the bills.” Most of my students have not paid the price of discovering their life’s purpose but they soon learn that a personal mission statement, a life purpose, is inherently within each of us.  I know that for them, defining their life mission is an incredibly rewarding experience and a blinding epiphany. They are ecstatic about what they can and will do – and it’s hugely rewarding for me as a teacher to be part of that journey.

So, in honor of Dr. Covey’s legacy we commemorate his birthday, October 24, as the Dr. Stephen R. Covey Mission Statement Renewal Day. I encourage you to take the time within the next few weeks to reflect on your personal mission statements or to create one, if you have not yet done so.  To help you in revisiting your own mission statement, FranklinCovey has created a complimentary online mission statement builder  — the most visited feature of our website.

My colleagues and I are honored to be your partners as you pursue personal and organizational greatness.  Please don’t hesitate to share your thoughts as you reflect on your mission statement.


By Annie Oswald, Global Director of Media Publishing , FranklinCovey

Skillsoft® Books24x7® BusinessPro™ and ExecSummaries™ subscribers can access a selection of FrankinCovey titles – including The 7 Habits of Highly Effective People®   – with their account.   

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