It’s time to continue our six-part series on successful compliance training and talk about customization, the fourth component. Previously I looked at vital role alignment, why a risk-based approach is key, and why mixing things up with a blended learning offering is essential. Today I want to look at customization and how it contributes to creating a culture where compliance is an integral, rather than a peripheral, attribute.
Training that includes organization-specific information is in some industries required by law or regulation. But it presents organizations with the ideal opportunity to be strategic with training, to use it to communicate the importance and relevance of training to every employee. Often simply adding a video of an executive, preferably the CEO, at the start of any training is hugely valuable and a great way to demonstrate company culture and reinforce the idea that workers are valued.
It is crucial that employees see their company’s identity reflected in the training offered, whether this means just adding the brand’s logo or going a little deeper and adding images or scenarios that depict real events or scenes from the company. When an employee sees that the training offered is not an “off-the-shelf” solution but instead training that the company has invested time and money to develop, it illustrates the real intent and purpose of the training and as a result, enhances the learning experience.
Real world example
A large packaging and distribution organization, which traditionally created their compliance training in-house, decided to utilize Skillsoft training, which they already were paying for, to reduce costs as well also take advantage of the core competencies found in an external learning vendor. The company previously thought they had to create their own, that “off-the-shelf” content would not meet their needs because of the nuances of their industry. They also wanted to brand the learning, and include company-specific material.
However, once the company realized that they could customize Skillsoft content for a variety of audiences and skill levels and that they could direct courses toward the most appropriate audience, all for less than they were initially paying, well, it was a bit of a no-brainer.
Now they have compliance training that aligns to all government regulations, is tailored to suit different audiences and all while offering the employees a company-branded learning experience.
Compliance is not one size fits all—rules and regulations vary by industry and job. Because it is malleable, companies can and should tailor the training to their organizational requirements. And making learning stick, the intended outcome of training, is easier to achieve when learners relate to the content. Incorporating your company’s brand and voice confers authenticity and reminds employees that this not some check-the-box exercise but an integral part of the company’s identity.
It is not sufficient to provide compliance training and expect to establish a company culture that exhibits or demonstrates changed behaviors. Instead, look to create your own training that is both aligned with government and industry standards and speaks to employees in the company’s “voice.” This more personal experience is more engaging and demonstrates the company’s commitment to compliance.
Norman Ford is the VP of Operations for Compliance Solutions for Skillsoft.