Skillsoft Blog

Meet Skillsoft’s New CMO, Michelle Boockoff-Bajdek

As Skillsoft’s new Chief Marketing Officer, I come to work each day eager to make a difference in the lives of our customers and their learners. And although I’ve only been here for a short time, I already know that joining this company was the right decision. An appetite for learning and acquiring new skills have made me a better marketer, mentor, and leader. I cannot think of a better place to fuel my appetite for growth than here at Skillsoft. Our powerful solutions, talented team, and vibrant customer and partner communities are the ingredients that will ignite a culture of learning for thousands of customers around the globe.

Prior to Skillsoft, I held several executive roles in the high-tech sector, most recently, as CMO of IBM Watson, where I was responsible for marketing the company’s artificial intelligence (AI) products and solutions. I’m excited to put skills acquired there to work for the Skillsoft and SumTotal communities. My top priority is to make it even easier for you to adopt a culture of high-performance skills mastery across your entire operation.

I believe we have a tremendous opportunity together. Learning is in our DNA for both Skillsoft and SumTotal. It’s what we do, but more importantly, it’s who we are. We have the unique opportunity to create the world’s most adaptable workforce of progressive learners that will close skills gaps and drive greater performance. I believe that’s best done side by side with you, our customers.

I’ve spent the last five weeks meeting inspiring leaders who have put their trust in us. I thank you for your passion, your insights, and your candor. In each conversation, I left proud of the solutions we’ve developed and excited for what’s to come next.

In my role as CMO, I will oversee global marketing, leading both the Skillsoft and SumTotal marketing teams. I’ll be directly collaborating with customers and partners as we work towards realizing a vision of unlimited performance potential and aligning our vision with measurable outcomes. I’ll also be actively writing and speaking about closing skills gaps, driving stronger adoption of learning initiatives, elevating female voices in leadership, and transforming talent across a multi-generational workforce.

I hope you will join me on our quest to enhance performance across your business. Together we can unlock the potential in your most valued asset – your people.

Best of all, I’m just getting started. I hope to meet many more of you in the weeks ahead, and invite you to join me May 12-14th at our annual Perspectives Conference in Orlando, FL. This year’s Perspectives is going to be bolder than ever before, and we look forward to sharing the details with you as they develop.

Until we meet, I hope we’ll stay connected. You can find me on LinkedIn and Twitter.

 

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