Learning Re-Imagined

Skillsoft Blog

Drop anchors carefully

By Shawn Hunter

A few years ago at a Sioux Falls, ID supermarket, the owners
experimented with marketing labels next to cans of soup. Some days the label
said “10% off regular price, limit 10 per customer,” and on other days it said
“10% off regular price, no limit per customer.” Shoppers purchased twice as
many on the days with limitations.

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