A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts, Second Edition

4h 28m
Bev Burgess, Dave Munn
Kogan Page
2021

This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research.

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A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts, Second Edition

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