Advances in Global Marketing: A Research Anthology

  • 10h 44m
  • Bilge Aykol (eds), Constantine S. Katsikeas, Leonidas C. Leonidou, Saeed Samiee
  • Springer
  • 2018
With both theoretical and empirical contributions by prominent researchers from all over the world, this book provides a comprehensive analysis of contemporary global marketing issues under different international business settings.