Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success

5h 2m
Neil Perkin
Kogan Page
2022

"Agile Marketing" is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times.

Book Agile Change Management: A Practical Framework for Successful Change Planning and Implementation, Second Edition

Book Networked, Scaled, and Agile: A Design Strategy for Complex Organizations

Book Agile by Choice: A workbook for leaders

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Agile Marketing: Unlock Adaptive and Data-Driven Marketing for Long-Term Success

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