Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

  • 4h 30m
  • Marian Salzman
  • AMACOM
  • 2017
Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes.