All Thumbs: Mobile Marketing that Works
- 3h 4m
- Michael Dru Kelley
- Palgrave Macmillan Ltd
Offering lessons, tips, and examples to help kick-start your mobile marketing efforts, this book specifically focuses on a very simple yet practical way to help marketers — from businesses of all sizes — build campaign-driven, mobile brand experiences that are designed for maximum effectiveness, yet are so efficient to create that they could be disposed of once a marketing campaign, even a very short one, ends.