All Thumbs: Mobile Marketing that Works

  • 3h 4m
  • Michael Dru Kelley
  • Palgrave Macmillan Ltd
  • 2014
Offering lessons, tips, and examples to help kick-start your mobile marketing efforts, this book specifically focuses on a very simple yet practical way to help marketers — from businesses of all sizes — build campaign-driven, mobile brand experiences that are designed for maximum effectiveness, yet are so efficient to create that they could be disposed of once a marketing campaign, even a very short one, ends.