Bigshots: Business the Sun Way: Secrets of a New Economy Megabrand

  • 2h 10m
  • David Stauffer
  • John Wiley & Sons (UK)
  • 2002

10 Secrets of a New Economy Megabrand

ONE: KNOW WHERE YOU'RE GOING TO GET THERE

TWO: SELL THE VISION TO MAKE IT HAPPEN

THREE: LAUNCH TEAMWORK FROM THE TOP

FOUR: THRIVE IN THE NEW AGE OF OPENNESS

FIVE: TAKE THE SHAPE THAT WORKS FOR CUSTOMERS

SIX: BE MORE RELIABLE THAN A DIAL TONE

SEVEN: WIN BIG REWARDS WITH BOLD RISKS

EIGHT: STAY TRUE

NINE: LOVE-HATE THINE ENEMY

TEN: PRACTICE FUNDAMENTALS--BEGINNING WITH FUN

About the Author

David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author of D2D Dinasaur to Dynamo: How 20 Established Companies are Winning in the New Economy as well as books on AOL and Cisco and dozens of articles in leading business periodicals.

In this Book

  • Know Where You're Going to Get There
  • Sell the Vision to make it Happen
  • Launch Teamwork From the Top
  • Thrive in the New Age of Openness
  • Take the Shape that Works for Customers
  • Be More Reliable Than Dial Tone
  • Win Big Rewards with Bold Risks
  • Stay True
  • Love-Hate Thine Enemy
  • Practice Fundamentals - Beginning with Fun
  • How to Succeed the Sun Way
  • Last Word: "The First Inning of the Largest Equipment Business in the History of Anything"
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