Bigshots: Business the Sun Way: Secrets of a New Economy Megabrand
- 2h 10m
- David Stauffer
- John Wiley & Sons (UK)
- 2002
10 Secrets of a New Economy Megabrand
ONE: KNOW WHERE YOU'RE GOING TO GET THERE
TWO: SELL THE VISION TO MAKE IT HAPPEN
THREE: LAUNCH TEAMWORK FROM THE TOP
FOUR: THRIVE IN THE NEW AGE OF OPENNESS
FIVE: TAKE THE SHAPE THAT WORKS FOR CUSTOMERS
SIX: BE MORE RELIABLE THAN A DIAL TONE
SEVEN: WIN BIG REWARDS WITH BOLD RISKS
EIGHT: STAY TRUE
NINE: LOVE-HATE THINE ENEMY
TEN: PRACTICE FUNDAMENTALS--BEGINNING WITH FUN
About the Author
David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury Inc., Red Lodge, Montana. He is the author of D2D Dinasaur to Dynamo: How 20 Established Companies are Winning in the New Economy as well as books on AOL and Cisco and dozens of articles in leading business periodicals.
In this Book
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Know Where You're Going to Get There
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Sell the Vision to make it Happen
-
Launch Teamwork From the Top
-
Thrive in the New Age of Openness
-
Take the Shape that Works for Customers
-
Be More Reliable Than Dial Tone
-
Win Big Rewards with Bold Risks
-
Stay True
-
Love-Hate Thine Enemy
-
Practice Fundamentals - Beginning with Fun
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How to Succeed the Sun Way
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Last Word: "The First Inning of the Largest Equipment Business in the History of Anything"
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