Brand Elevation: Lessons in Ueber-Branding

  • 5h 19m
  • JP Kuehlwein, Wolfgang Schaefer
  • Kogan Page
  • 2021
Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands. This book proposes a six-step, easy-to-follow program to elevate your brand.