Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
- 7h 20m
- Mehdi Khosrow-Pour (ed)
- IGI Global
- 2019
One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world.
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
About the Author
Mehdi Khosrow-Pour, D.B.A., received his Doctorate in Business Administration from the Nova Southeastern University (Florida, USA). Dr. Khosrow-Pour taught undergraduate and graduate information system courses at the Pennsylvania State University Harrisburg for almost 20 years. He is currently Executive Editor at IGI Global (www.igi-global.com). He also serves as Executive Director of the Information Resources Management Association (IRMA) (www.irma-international.org) and Executive Director of the World Forgotten Childrens Foundation (www.world-forgotten-children.org). He is the author/editor of more than 100 books in information technology management. He is also currently the Editor-in-Chief of the International Journal of Green Computing, International Journal of Library and Information Services, International Journal of E-Entrepreneurship and Innovation, and International Journal of Natural Computing Research, and is also the founding Editor-in-Chief of the Information Resources Management Journal, Journal of Electronic Commerce in Organizations, Journal of Cases on Information Technology, and the Journal of Information Technology Research, and has authored more than 50 articles published in various conference proceedings and scholarly journals.
In this Book
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An Entrepreneurship-Based Four-Helix Model to Overcome Language and Cultural Barriers
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The Interactions Between Cultural Intelligence, Job Burnout, and Task Performance of Expatriates
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Unravelling Hurdles to Organizational Sustainability by Virtue of Sharing and Creating Knowledge
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Demystifying the Indian Way of Doing Business: An Overview
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Avatar-Based Management Techniques for Breaking Down Language and Cultural Barriers in Modern Russian Corporations
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Global Marketing Strategy in Digital Era: Global Online Presence
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Experiential Marketing: Strategies for the Leisure Industry
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Influencing Customers Globally Through Unique Branding and Positioning Strategy: A Case Study of Uber
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Advertising Adaptation: Beyond Standardization and Translation of Ads
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Augmented Reality as a Marketing Strategy for the Positioning of a Brand
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Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
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Consumer Attitudes Towards Imported Canned Coffee Beverages in Riau Province, Indonesia: Alternative Marketing Strategies of Structural Model Approach
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Leveraging Curiosity Branding and Content to Remodel Viewing Habits: A Case of Netflix in India
