Breaking Through: Implementing Disruptive Customer Centricity, 2nd Edition

  • 4h 49m
  • Sandra Vandermerwe
  • Palgrave Macmillan Ltd
  • 2014
Guiding readers systematically through the ten breakthrough points of implementation, this book explains how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings.