Bricks Matter: The Role of Supply Chains in Building Market-Driven Differentiation

  • 4h 45m
  • Charles W. Chase, Jr., Lora M. Cecere
  • John Wiley & Sons (US)
  • 2013
Using business cases to highlight how business leaders are winning through market-driven approaches, this indispensable book shows how you can identify market risks and opportunities and translate these into winning tactics.