Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation

  • 2h 56m
  • Alan Trefler
  • John Wiley & Sons (US)
  • 2014
Highlighting the revolutionary changes to business, marketing, and technology practices that are needed to survive and thrive in these unforgiving times, this book explains how businesses are increasingly relying on new forms of customer engagement, and how one customer's experience-whether good or bad-can alter a company's reputation with the click of a mouse.