Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability, Fourth Edition

  • 8h 25m
  • Jonathan O’Brien
  • Kogan Page
  • 2019
Using case studies, diagrams and practical examples, this toolkit provides a clear definition and explanation of category management, and presents a step-by-step process for its implementation and use that companies can readily apply in line with their overall business strategy.

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