Completing Capitalism: Heal Business to Heal the World
- 2h 55m
- Bruno Roche, Jay Jakub
- Berrett-Koehler Publishers
- 2017
Milton Friedman s financial capitalism business model, which focuses exclusively on maximizing returns to shareholders, has caused tremendous harm to people, planet, and even profits, argue Mars, Inc., executives Bruno Roche and Jay Jakub. They advocate a detailed, field-tested alternative that takes a broader view and enables businesses to do well while doing good. Proven, Profitable, and Sustainable
For the past fifty years, leaders in the business world have believed that their sole responsibility is to maximize profit for shareholders. But this obsessive focus was a major cause of the abuses that nearly sunk the global economy in 2008. In this analytically rigorous and eminently practical book, Bruno Roche and Jay Jakub offer a more complete form of capitalism, one that delivers superior financial performance precisely because it mobilizes and generates human, social, and natural capital along with financial capital. They describe how the model has been implemented in live business pilots in Africa, Asia, and elsewhere. Recent high-profile books like Capital in the Twenty-First Century have exposed financial capitalism's shortcomings, but this book goes far beyond by describing a well-developed, field-tested alternative.
About the Authors
Bruno Roche has been the chief economist of Mars, Inc., since 2006 and leads Catalyst, a global thought leadership capability and internal corporate think tank for Mars, Inc. Roche also works at the World Economic Forum and is advising the head of the Global Agenda Council on Sustainable Development (who is also the CFO and managing director of the World Bank).
Jay Jakub, PhD, is the senior director of external research at Mars, Inc./Catalyst. He is the author of Spies and Saboteurs: Anglo-American Collaboration and Rivalry in Human Intelligence Collection and Special Operations, 1940 45.
In this Book
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Foreword
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Introduction—Uprooting the Dysfunctions of Financial Capitalism
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The Expanded Meaning of Capital
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Five Indicators for Measuring Human Capital and Well-Being at Work
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Measuring Social Capital—How Communities Affect Growth
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Measuring Natural Capital—Making More from Less
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Recalibrating Financial Capital—How Mutuality Drives Profits
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Maua—Social and Human Capital—A Case Study
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Coffee—Natural Capital—Case Study
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Remunerating the New Forms of Capital
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Conclusion—Repositioning Business as a Restorative Healing Power
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Afterword
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Notes
