Connected By Design: 7 Principles of Business Transformation Through Functional Integration

  • 3h 25m
  • Barry Wacksman, Chris Stutzman
  • John Wiley & Sons (US)
  • 2014
Based on R/GA's pioneering work with firms at the forefront of functional integration, this book identifies seven principles companies must follow in order to create and deliver new value for customers and capture new revenues.