Consultative Selling: The Hanan Formula for High-Margin Sales at High Levels, Eighth Edition

  • 3h 40m
  • Mack Hanan
  • AMACOM
  • 2011
Featuring case studies from IBM, Hewlett-Packard, American Airlines, Motorola, Xerox, NCR, GM, and Boeing, this classic resource shows you how to develop long-term, continuing relationships with customer operating managers, instead of just vending to purchasers.

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