Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), Second Edition
- 4h 20m
- Joe Pulizzi.
- McGraw-Hill
- 2021
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
Do you create digital content? Well, this is the business model you've been looking for...
In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
- Choose a topic
- Unearth an area where little competition exists (break through the clutter)
- Choose your best channel to build your platform
- Build long-term customer loyalty (an audience)
- Start making money from your content
- Expand your content into multiple channels/platforms
- Sell your content asset or scale it into a successful business
This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Apply the methods laid out for you in Content Inc., and create the business of your dreams.
About the Author
Joe Pulizzi is one of the world’s top content marketing authorities. He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. Pulizzi is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council.
In this Book
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Beginning with the End in Mind
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The Content Inc. Opportunity
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Expertise + Desire
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Audience Deep Dive
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Tilt or Bust
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How to Find and Test the Tilt
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Finalizing the Content Mission
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Do One Thing . . . Great
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Selecting Your Platform
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Coming Up with Ideas
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The Content Calendar
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Finding Content Help
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The Metric that Drives the Model
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Maximum Findability
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Stealing Audience
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Social Media Selection
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Survival Monetization
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Building the Revenue Model
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Building Out Extensions
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Acquiring Content Assets
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Exit Planning
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Evaluating Your Options
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Putting it All Together
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Join the Movement
