Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

  • 16h 41m
  • Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni (eds)
  • IGI Global
  • 2013

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.

About the Editors

Hans Ruediger Kaufmann completed his sponsored PhD in 1997 and was as research assistant and then lecturer (p-t) at Manchester Metropolitan University After extensive experience in German Bank Management. Later, he worked in Budapest, first as Course Director Marketing for the Chartered Institute of Marketing and then as an Assistant Professor in Marketing at the International Management Centre Budapest as well as a contractual consultant. At the University of Applied Sciences Liechtenstein he was Academic Director Private Banking and, later, Head of the Competence Centre International Management. Since October 2006 he is an Associate Professor at the University of Nicosia. He has been a launching member and President (2007-2009) of the international research network on consumer behaviour, CIRCLE. He is currently Vice-President of the EuroMed Research Business Institute (EMBRI). He is member of the editorial board of a variety of journals and an Associate Editor of the World Review of Entrepreneurship, Management and Sustainable Development.

Mohammad Fateh Ali Khan Panni is a Lecturer in the School of Business at City University, Bangladesh. He was born the year of 1981 at Dhaka, Bangladesh. As a young research aspirant he is actively involved in academic research. He has published many research articles in the area of consumerism, CRM, CKM, brand loyalty, online shopping behavior, internet banking and green consumer behavior index etc in numerous international journals like JLERI, IJBEP, IJECRM, WJBAM, JIKM, Amfiteatru Economic. As of to date in total he has 14 international refereed publications which includes international refereed journals conference proceedings, book chapter. Currently, he is a research committee member of three different research interest committees such as marketing, ethics and social responsibility and green economy consortium of Euromed Research Business Institute (EMRBI). He is also regularly involved as a track chair of Annual Euromed Conferences. He regularly reviews paper for different international refereed journals. So far he has reviewed paper for African Journal of Business Management (AJBM) (ISI indexed journal), African Journal of Agricultural Research (AJAR) (ISI indexed journal), Special Edition of World Review of Entrepreneurship, Management and Sustainable Development (WREMSD) (Inderscience Publication Series) and Journal of Information and Knowledge Management (JIKM) (World Scientific Publication), International Research Journal of Management and Business Studies and Journal of Accounting and Taxation (JAT) (Academic Journal Series). He is an editorial team member of African Journal of Marketing Management (AJMM) (Academic Journal series) and a listed reviewer of Journal of Information and Knowledge Management (JIKM) (World Scientific Publication).

In this Book

  • Developments in Studies on the Relationship between Firm and Consumer: A Structurationist View
  • Consumer Ethnocentrism: Possibilities for Marketing Implication Improvements
  • Legal Issues to be Considered before Setting in Force Consumer-Centric Marketing Strategies within the European Union
  • Do Market Orientation and Innovation Improve Organizational Performance? An International and Comparative Review of the Effects
  • How Customer Knowledge Management is becoming a Dominant Industry Trait
  • CKM and Its Influence on Organizational Marketing Performance: Proposing an Integrated Conceptual Framework
  • The Strategic Importance of Data Mining Analysis for Customer-Centric Marketing Strategies
  • Customer Relationship Management (CRM): A One-Size-Fits-All Philosophy?
  • Relationship Quality in Services: Past, Present, and Future
  • Bank-SME Relationships: ‘Poked’ by the Recent Changes in the Economic and Technological Environment
  • Implications of Relationship Marketing Indicators to Enable Organizational Growth: A Stakeholder Causal Scope Analysis
  • Stakeholder Causal Scope Centric Market Positioning: Implications of Relationship Marketing Indicators
  • Virtual Communities in Marketing Processes: A Marketing Framework
  • Social Software Platforms as Motor of Relationship Marketing in Services: A Conceptual Framework with Focus on the Airport Industry
  • Consumer-Centric Marketing Strategies: Social Networks as Innovative Tools for Consumer Relationship Management
  • Customer Centric Marketing Strategies: The Importance and Measurement of Customer Satisfaction – Offline vs. Online
  • Critical Success Factors of Cause-Related Marketing
  • Sustainability and the UK’s Major Food Retailers: Consumer Concentric Cause Marketing Writ Large
  • Behavioral Branding as a Customer-Centric Strategy
  • Consumer-Brand Relationship: Foundation and State-of-the-Art
  • Customer-Centric Strategies in Place Marketing: An Analysis of Places' Identities and Perceived Images
  • Brand-Led Transformation
  • Toward a Customer-Centric Strategy Implementation Model: The Case of a European Mid-Sized Glass-Packaging Producer
  • From Mass Distribution to Customer-Centric Awareness Tools: The Evolution of the German Meat Market
  • Retention and Customer Share Building: Formulating a Communication Strategy for a Sports Club
  • Consumer Loyalty to an Airline: Online and Offline Antecedents