Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

  • 16h 41m
  • Hans Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni (eds)
  • IGI Global
  • 2013
Discussing how to improve the organization's financial and marketing performance, this thorough resource provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.