Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market

  • 3h 56m
  • James Samperi, Joe Heapy, Oliver King
  • Kogan Page
  • 2018
A cutting-edge book on one of the hottest management fields, this practical guide provides inspiring content for any business leader who wants to understand how to reinvent their value proposition to gain market share and win customers.

YOU MIGHT ALSO LIKE

BOOK The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
BOOK Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money), Second Edition
BOOK Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results