Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market

  • 3h 56m
  • James Samperi, Joe Heapy, Oliver King
  • Kogan Page
  • 2018
A cutting-edge book on one of the hottest management fields, this practical guide provides inspiring content for any business leader who wants to understand how to reinvent their value proposition to gain market share and win customers.