Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus

  • 3h 32m
  • Silvio Wilde, Soumit Sain
  • Springer
  • 2014
Customer focus is the most important challenge of the future. This book presents the interrelationship between customer knowledge management, customer focus and soft skills, and also provides concrete advice on how the management of customer knowledge can be optimized.