Design Thinking For Dummies

  • 5h 5m
  • Christian Muller-Roterberg
  • John Wiley & Sons (US)
  • 2020

Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design thinking for Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

In this Book

  • Introduction
  • Everything You Need to Know about Design Thinking
  • Understanding the Principles of Design Thinking
  • Creating Ideal Conditions
  • Planning a Design Thinking Project
  • Supporting Teamwork in the Project
  • Understanding the Task
  • Putting Yourself in the Roles of others
  • Observing People in Action
  • Redefining the Problem
  • Finding Ideas
  • Developing Ideas Intuitively and Creatively
  • Evaluating Ideas
  • Designing Prototypes
  • Testing Ideas and Assumptions
  • Ten Success Factors for Interviews
  • Ten Success Factors for Implementing Your Idea


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